Start with Why: How Great Leaders Inspire Everyone to Take Action

Start With Why by Simon Sinek, bestselling author of Leaders Eat Last and Together Is Better, is the groundbreaking book that inspired millions worldwide.

Based on one of the most-watched TED Talks of all time, Sinek explores why some leaders and organizations—like Martin Luther King Jr., Steve Jobs, and the Wright Brothers—achieve extraordinary success and lasting influence.

Through his powerful concept of “The Golden Circle,” Sinek reveals that great leaders think, act, and communicate from the inside out—starting with WHY—the purpose, cause, or belief that drives everything they do.

Start With Why offers a framework for building inspired teams, loyal customers, and movements that endure.