How the Mighty Fall: And Why Some Companies Never Give In (Good to Great Book 4)

How the Mighty Fall by Jim Collins explores why once-great companies decline—and how they can recover.

Based on over four years of research, Collins identifies five stages of decline: Hubris Born of Success, Undisciplined Pursuit of More, Denial of Risk and Peril, Grasping for Salvation, and Capitulation to Irrelevance or Death. By recognizing these warning signs, leaders can detect and reverse decline before it’s too late.

Collins argues that downfall is often self-inflicted, not inevitable, and that even organizations deep in crisis can rise again with discipline, awareness, and resilience. How the Mighty Fall is both a cautionary tale and a message of hope—proof that recovery is possible for those willing to confront the truth.