What’s Next Is Now: How to Live Future Ready

What’s Next Is Now by Dr. Frederik G. Pferdt, Google’s first Chief Innovation Evangelist, is an inspiring and practical guide to shaping your own future instead of fearing it. The book teaches readers how to turn uncertainty and challenges into opportunities for growth by developing a “future-ready mindstate” built on six key principles: optimism, openness, curiosity, experimentation, empathy, and Dimension X—your unique way of seeing the world.

Through real-world examples, reflective exercises, and actionable insights, Pferdt empowers readers—innovators, entrepreneurs, and changemakers alike—to think differently, embrace change, and actively create the world they want to live in.