Switch: How to Change Things When Change Is Hard

Switch – #1 New York Times Bestseller with over one million copies sold – is the ultimate guide to creating and sustaining effective change, written by the authors of Made to Stick and Decisive.

Chip and Dan Heath reveal that every effort to change faces a conflict between two parts of the brain: the rational mind and the emotional mind. When these two are aligned, remarkable transformation becomes possible.

Through real-life stories—from employees and doctors to parents and managers—the book unveils a model for achieving lasting change in work, life, and community.

With engaging storytelling and deep research, Switch provides a practical formula to turn every intention for change into successful action.