Good to Great: Why Some Companies Make the Leap…And Others Don’t

In Good to Great, Jim Collins explores how ordinary companies can transform into exceptional ones—and sustain greatness over time.

Following his landmark study Built to Last, Collins spent five years analyzing 28 companies, identifying those that made the leap from good to great and maintained superior results for 15+ years—outperforming the market by sevenfold.

Through rigorous research and comparison with similar but less successful firms, Collins uncovered the key traits that drive lasting excellence, including:

• Level 5 Leadership – humility combined with fierce determination

• The Hedgehog Concept – simplicity and focus within three core circles

• A Culture of Discipline – where freedom and responsibility coexist

• Technology Accelerators – using tech strategically, not reactively

• The Flywheel Effect – building momentum through consistent effort

Insightful and often counterintuitive, Good to Great reveals what truly sets enduring companies apart—and why bold but disciplined leadership makes all the difference.